AI Search Has Changed Discovery
ChatGPT, Perplexity, and Google AI Overviews increasingly shape which sources get cited before users ever click a result.
GEO Mastery
GEO Mastery: How to Get AI to Find You, Cite You, and Recommend You
The first practical guide to Generative Engine Optimization
AI search has changed everything. ChatGPT, Perplexity, and Google AI Overviews now decide who gets cited and recommended, and who disappears from view entirely. GEO Mastery gives you the strategies and frameworks to become a source AI trusts and cites.
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GEO Is Not SEO With a New Label
Generative Engine Optimization focuses on being understood, trusted, cited, and recommended by AI systems.
Early Positioning Still Matters
Brands that build clear, consistent AI-readable signals early have a better chance to become default sources later.
About the Book
A practical field guide for the AI search era
GEO Mastery explains how to build content, brand signals, author authority, and structured evidence that AI systems can understand and trust. It connects research-backed GEO tactics with practical frameworks such as AIBI and CREATE.
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Inside the Book
AI Is Already Eating Your Traffic
The Numbers First / What's Already Happened in Other Markets / GEO Isn't an Upgrade to SEO
The Old Map Doesn't Work Here
The Most Dangerous Assumption / Two Systems, One Comparison / Three Steps to Start Correctly
How AI Decides What to Cite
Condition One: Structure / Condition Two: Content Density / Pre-Publication Checklist
AI Isn't Neutral
Rhetorical Sleight of Hand / Citation Bias / Emotional Echo Chamber
The ChatGPT Version of You Is Different from the Perplexity Version
Three Platforms, Three Answers / Platform Priority / Consistency Across All Three
The Brand AI Is Building Without You
Four Dimensions of AIBI / Building AIBI From the Ground Up / AIBI Is Maintained, Not Just Built
CREATE — The Work You Do Before You Write
C — Competitive Landscape Mapping / R — Real Query Mining / E — Execute with Precision
Nine Strategies, Ranked — What the Research Actually Says
The Study Behind the Rankings / Strategy #1: Quotation Addition / Strategy #2: Statistics Addition
The Brand Arsenal — Building What AI Needs to Trust You
Two Layers, One Order / Schema Markup: The Technical Layer / White Hat vs. Black Hat GEO
Personal IP — The One Category Where Small Genuinely Wins
Why AI Search Levels the Playing Field / Video GEO / The Longer View